Idea:
There’s a simple truth to blogging. Find out where people talk and get talking. It’s really as simple as that.
Why?
People overthink their strategy, but consider the following:
1. Create a clear and consistent way to find places to talk online and get talking
2. Measure how each of these places are performing for you.
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Idea:
Introduce a growth hack into your sign up pages to exponentially grow user sign ups.
Why?
People are going to sign up anyway, right? So instead of a completion page, why not change their journey a little and use that page to incentivise spreading the word. Increase your sign ups without any increase in cost.
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Idea:
Post credible and relevant articles into LinkedIn groups.
Why?
LinkedIn is the biggest professional network. There’s some absolutely massive groups on various subjects on LinkedIn. For example B2B marketing groups in excess of 100K followers. Why would you not reach out to them? Read More
Idea:
Divide your sales responsibilities and manage your pipeline into clear goals.
Why?
People group their entire sales process into one . Here’s the problem with that:
– Unclear MI
– Lack of motivation
– Lack of training and support.
– No scale.
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Idea:
Use an IP tracking tool to increase your opportunities by 5x.
Why?
Typically, only 2 – 5% of website visitors enquire. That means that up to 98% of your website visitors are unknown. Think about it. You’re missing out on
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Idea:
Create urgency and control your growth by operating weekly cycles of deals for prospects.
Why?
If you’ve got an absolute onslaught of people wanting to use your tool (I explain how to do that in other stories), wouldn’t it be awesome to control the flow of sign ups so it’s manageable AND give that sense of urgency and exclusivity to get using your tool.
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Idea:
Target your competitors followers on Twitter
Why?
Twitter exposes your competitors prospects, existing customers and churned customers. Your competitors followers on Twitter are possibly the most lucrative list you can go after.
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