Written in Madrid amongst a medley of parties, siestas and culture.
Somewhere 2,000km someone visits your website, they’re about to contact you and they stop. You lose your opportunity, you lose your customer, you have no idea who they are.
From the other side of the world a prospect is unhappy with your competitor. They search, they find your company but they’re only browsing. Two weeks later they’re ready, but they can’t find your company second time round. Lost opportunity again.
The more people who visit your website, the more opportunities you’re losing. Sound pessimistic? Absolutely. Does it shock you into how much extra business you could have if you could have found out who they were? Absolutely.
This was us over three years ago, sitting in an office trying to answer exactly these questions.